Choosing the right title can be an easy way to get more views. The title is one of two things that people will usually see about your video, and it has to catch their interest and entice them to click. There are several well proven techniques for title selection:
-use UPPER CASE letters and punctuation to catch people's eye, but don't overdo it.
-make your title exciting ("Kid SMASHES Head!!" looks better than "kid hits his head")
-make your title unique (this helps people find your video again if they like it)
-recognize that only the first 5 or 6 words will be visible to most viewers
-avoid using profanity
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